If you’re an aspiring blogger, you’re probably looking for ways that you can bring traffic to your site and get your blog exposure. While it’s important to have a strong stream of visitors to your site, it’s even more important to create repeat readers. To do this, you need to establish a connection between yourself and your reader base.
Read on to learn 5 blogging tips that you need to know.
1. Make it personal
Blogging is a unique format that’s personal, real and unrestrained. you need to write about your own personal experiences and opinions in order to come off as sincere and interesting. Your readers don’t want to know about the corner hair salon that you’ve never been to, but read about on Yelp. They want to know about your experience at the salon along with all of the gory details like the name of the person that cut your hair and how clean the shop is.
Write about what you know and not only will it be more interesting – it will also be easier to write. If you don’t know what to write about, think about your hobby or your family and start there.
2. Don’t make it sound like a sales pitch
If you’re getting paid to promote a product, or you’re trying to earn money through an affiliate link on your site, be careful not to make your blog sound like one long sales pitch. Once a reader detects that you’re selling something, they will high-tail it off your page and not only will you lose a reader, you’ll also lose a potential sale.
If you must use your blog as a money-maker, be up front about it. Let your readers know that you’re being paid for your opinion or that you are looking for affiliate sales. Then give your sales speech and move on. Don’t overdo it – make sure your blog is a nice blend of sales and real, honest to goodness content that is meaningful and useful.
3. Use spell check
This might seem obvious, but there’s nothing worse than trying to read a blog that has misspelled words or tons of grammatical errors. Do yourself and your readers a favor by spell checking your posts before you publish them.
4. Punctuation matters
Blogs should sound like the way people speak. Avoid the stodgy rules you learned in grade school and just write down the words as you say them. Sometimes talking out loud while you blog will help for a more natural sounding copy. Try it with different accents as well to keep things interesting on your end.
5. Enable comments on your blog
Enabling contents gives readers a chance to comment and interact with your blog. It also allows readers to connect with one another and share information or stories pertaining to the topic of the blog. When readers realize that you have a whole community of people connected to you that are interested in the same things, they will be eager to jump on board and join in the conversation.
6. Blog frequently
Blogs should be updated regularly, regardless of the topic of the content. Even if you don’t have anything important to ad, it’s a good idea to just pop on and type up a summary of what’s currently happening so your readers know the blog is alive and well. Frequent blog posts will keep your readers coming back to your site to see what’s new.
These blog tips will help you have a successful blog with plenty of readers that stay active on the blog and visit frequently. Like any job, take your blogging seriously and you will soon be on your way to the top of the internet blogging world.